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화제의 신간

Poor Economics (Hardcover)
Esther Duflo
 38,170원


The 5 Levels of Leadership (Paperback)
존 맥스웰 지음
 15,280원

Demand: How to Discover It, Exploit It, and Why Everything Depends on It (Paperback)
에이드리언 J. 슬라이워츠키 지... 7,490원

That Used to Be Us (Perfect Paperback)
토머스 L. 프리드먼 지음
 16,640원

2011 베스트!






Brandwashed (Paperback)
마틴 린드스트롬 지음
 18,160원


Disciplined Dreaming (Hardcover)
Josh Linkner
 37,510원

Poke the Box (Hardcover)
Godin, Seth
 17,920원

신간알림

베스트셀러: 최근 일주일간 가장 많이 판매된 도서입니다.
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1.  
 
Revolutionary Wealth: How It Will Be Created and How It Will Change Our Lives (Paperback)
앨빈 토플러. 하이디 토플러 지음 / doubleday
20,080원(20%off)/1,010점
2.  
 
Stumbling on Happiness (Paperback)
대니얼 길버트 지음 / Vintage
20,080원(20%off)/1,010점
3.  
 
Competing Against Luck: The Story of Innovation and Customer Choice (Paperback)
클레이튼 M. 크리스텐슨 / HarperBusiness
22,400원(20%off)/1,120점
4.  
 
Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days (Hardcover)
Joey Coleman / Portfolio
40,010원(20%off)/2,010점

5.  
 
Verhaltensokonomik: Die Psychologischen Determinanten Menschlicher Entscheidungen (Paperback)
Peter Witt / Kohlhammer
52,780원(10%off)/1,590점
6.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Hardcover)
Jim Tincher / Customer-Focused Change Publishing
43,820원(18%off)/2,200점
7.  
 
Do B2B Better: Drive Growth Through Game-Changing Customer Experience (Paperback)
Jim Tincher / Customer-Focused Change Publishing
26,850원(18%off)/1,350점
8.  
 
Value Realization in the Phygital Reality Market (Paperback)
Huang Lin / Springer Nature B.V.
62,080원(10%off)/3,110점

9.  
 
Social Media Addiction in Generation Z Consumers (Paperback)
Teresa Berenice Trevino Benavides / Springer Nature B.V.
62,080원(10%off)/3,110점
10.  
 
The Reign of the Customer (Paperback)
Claes Fornell / Springer Nature B.V.
62,080원(10%off)/3,110점
11.  
 
Consuming the Environment (Paperback, 1)
Myra J. Hird / Routledge
63,810원(18%off)/3,200점
12.  
 
Consuming the Environment (Hardcover, 1)
Myra J. Hird / Routledge
239,380원(18%off)/11,970점

13.  
 
Design for Impact: Your Guide to Designing Effective Product Experiments (Paperback)
Erin Weigel / Two Waves Books
62,080원(10%off)/1,870점
14.  
 
The Power of Demand Generation For B2B Marketing Success: How To Leverage Demand Generation in B2B Marketing (Paperback)
Harrell Howard / Independently Published
49,480원(18%off)/2,480점
15.  
 
New Directions in Behavioral Pricing Research (Hardcover)
Chezy Ofir / World Scientific Publishing Company
124,470원(18%off)/6,230점
16.  
 
Maladaptive Consumer Behavior: Theory, Research, and Intervention (Hardcover, 2024)
Ingrid Martin / Palgrave Macmillan
248,380원(10%off)/7,460점

17.  
 
Enhancing and Predicting Digital Consumer Behavior with AI (Hardcover)
Thomas Heinrich Musiolik / Igi Global
558,720원(18%off)/27,940점
18.  
 
AI Impacts in Digital Consumer Behavior (Hardcover)
Thomas Heinrich Musiolik / Igi Global
459,700원(18%off)/22,990점
19.  
 
Marketing Innovation Strategies and Consumer Behavior (Paperback)
Belem Barbosa / Igi Global
380,350원(10%off)/11,420점
20.  
 
Marketing Innovation Strategies and Consumer Behavior (Hardcover)
Belem Barbosa / Igi Global
459,700원(18%off)/22,990점

21.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (MP3 CD)
Knowledge@wharton / Ascent Audio
59,390원(18%off)/2,970점
22.  
 
The Customer Tomorrow: Strategies for Keeping Pace with Rapidly Changing Behaviors, Technologies, and Expectations (Audio CD)
Knowledge@wharton / Ascent Audio
35,340원(18%off)/1,770점
23.  
 
Economic Development and Consumption Patterns in Asian Countries (Hardcover, 2024)
Shashika D. Rathnayaka / Springer
217,330원(10%off)/6,520점
24.  
 
Six Networking Strategies for Entrepreneurs: Networking 101 for new startups and first-time entrepreneurs (Paperback)
Matt (Handshakin) Holmes / Independently Published
12,550원(18%off)/630점

25.  
 
Consumer Behavior in Practice: Strategic Insights for the Modern Marketer (Paperback, 2024)
Eugene Y. Chan / Palgrave Macmillan
108,650원(10%off)/3,260점
26.  
 
The Paradox of Choice - How More Options Lead to Less Satisfaction (Paperback)
Viruti Shivan / Viruti Shivan
26,850원(18%off)/1,350점
27.  
 
Plunkett's Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2024: Consumer Products, Cosmetics, Hair & Personal Services Indust (Paperback)
Jack W. Plunkett / Plunkett Research
620,980원(10%off)/18,630점
28.  
 
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business (Paperback)
Blake Morgan / HarperCollins Leadership
28,270원(18%off)/1,420점

29.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Paperback)
Caroline Bremner / Kogan Page
65,050원(18%off)/3,260점
30.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Hardcover)
Jean-Eric Pelet / Kogan Page
260,660원(18%off)/13,040점
31.  
 
Consumer Behaviour : Understanding Consumers in a Digital Landscape (Paperback)
Jean-Eric Pelet / Kogan Page
79,770원(18%off)/3,990점
32.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Hardcover, 1)
Sarah Montano / Kogan Page
225,190원(18%off)/11,260점

33.  
 
Retail Marketing : Contemporary Approaches to Retailing in the Digital and Experience Economy (Paperback, 1)
Sarah Montano / Kogan Page
70,900원(18%off)/3,550점
34.  
 
Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover, 2024)
Fatih Sonmez / Springer
248,380원(10%off)/7,460점
35.  
 
Marketing Mastery: Winning Strategies for Driving Sales and Growth (Paperback)
M. K. Arman / Independently Published
21,190원(18%off)/1,060점
36.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (MP3 CD)
주셉페 스틸리아노 / Ascent Audio
64,990원(18%off)/3,250점

37.  
 
Redefining Retail: 10 Guiding Principles for a Post-Digital World (Audio CD)
필립 코틀러 / Ascent Audio
65,050원(18%off)/3,260점
38.  
 
HOW DO YOU LIKE IT? Customer Services: Standardisation or Personalisation?: New Edition (Paperback)
Victoria Schaal / Independently Published
12,710원(18%off)/640점
39.  
 
Future-Proofing Travel: How to Create a Resilient and Sustainable Industry (Hardcover)
Caroline Bremner / Kogan Page
229,140원(18%off)/11,460점
40.  
 
Household Demand for Consumer Goods in Developing Countries : A Comparative Perspective with Developed Countries (Paperback)
Eliyathamby A. Selvanathan / Routledge
70,900원(18%off)/3,550점

41.  
 
The Routledge Handbook of Digital Consumption (Paperback, 2 ed)
Rosa Llamas / Routledge
77,990원(18%off)/3,900점
42.  
 
Market Process and Market Order: From Human Action, But Not of Human Design (Paperback)
Rosolino A. Candela / Lexington Books
62,080원(10%off)/1,870점
43.  
 
The Paradox of Plenty: Existential Strategies for Decisive Living (Paperback)
Casper Brix / Casper Brix Pedersen
23,960원(18%off)/1,200점
44.  
 
Personalization and Customer Retention Strategies (Paperback)
Henry E. Parkins / Independently Published
28,290원(18%off)/1,420점

45.  
 
Handbook of Organizational Performance, Volume I : Foundations and Advances (Hardcover)
더글러스 존슨 / Routledge
230,510원(18%off)/11,530점
46.  
 
Market Dynamics and Strategies in a Post-Crisis World: Navigating a World in Flux (Hardcover)
Vinita S. Sahay / World Scientific Publishing Company
195,200원(18%off)/9,760점
47.  
 
Mass Behaving: Unlocking the Power of Branding with Archetypes (Hardcover)
Joseph Szala / Szalapalooza, LLC
42,410원(18%off)/2,130점
48.  
 
Lilliput Land: How Small Is Driving India's Mega Consumption Story (Hardcover)
Rama Bijapurkar / Penguin Business
32,510원(18%off)/1,630점

49.  
 
Globalized Consumer Insights in the Digital Era (Paperback)
Fatih Sahin / Igi Global
380,350원(10%off)/11,420점
50.  
 
Globalized Consumer Insights in the Digital Era (Hardcover)
Fatih Sahin / Business Science Reference
459,700원(18%off)/22,990점


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